iLending, the national leader in auto loan refinancing, launches a new brand

The company underscores its mission to get things done and help customers save money for what matters most by using the easiest and most refined process in the industry.

iLending New Logo

A logo that makes sense!

Englewood, CO, April 04, 2022 (GLOBE NEWSWIRE) — iReady, a national leader in auto loan refinancing, has launched a redesign of its brand and a new logo designed to better highlight its mission to get things done by empowering consumers. “iLending was founded in 2006 and as the company enters 2022, we have shortened the company name from iLendingDIRECT to iLending to simplify our brand for the consumer; Additionally, we have introduced a new icon and wordmark to better reflect and showcase our values,” said Tom Holgate, CEO.

Careful consideration was given to the new logo to ensure it represented endless opportunities, was profitable and the easy refinancing process that iLending offers its customers. Renee Brown, CMO of iLending, said, “We believe there are endless opportunities to help each other out in this world and to make things that seem difficult, easy. By creating a positive impact on the lives of our customers by saving them money and reducing their anxiety, the positive energy created will spread to affect others around them. Brown added, “These savings stories will be shared with friends and family, expanding iLending’s goal of creating a virtuous cycle of financial freedom.”

The average price of a new car is now over $47,000, according to Kelley Blue Book. That’s $6,220 more than in 2020. Sticker prices have traditionally been a starting number that car buyers trade down. Now some dealers brag that they never charge you more than the sticker.

At these high prices, the average monthly payment hovers around $800. Add to that inflation, rising gas prices and skyrocketing housing prices, and car buyers are in a rush from all directions. iLending helps car owners refinance and reduce that $800 payment, saving customers an average of $145/month.

iLending refinances cars with the simplest, most refined and established process in the industry – backed by testimonials former customers. The new logo features a stylized checkmark, signifying the ease of service provided by a dedicated loan counselor on a level most consumers don’t think possible. Research shows that consumers perceive auto loan refinancing as a long and arduous process. However, iLending customers provide feedback and third-party reviews highlight how easy, fast and secure the iLending process is. “iLending is more than a refinancing company, we are changing the world by helping a client both perpetuate a virtuous cycle of savings and by helping to deliver financial freedom,” said CEO Tom Holgate.

iLending estimates that it will save consumers over $50 million in auto loan repayments in 2022. Additionally, iLending has launched the Wheels in Motion Contest in February, giving customers who refinance the chance to win a new car. In keeping with their values, they offer customers the ability to pay it forward and offer their chance to win to someone who might need it more. iLending remains focused on advancing consumer financial freedom and continuing to invest in providing the easiest refinancing experience available.


About iLending

Founded in 2006, iReady is the national leader in auto refinancing, saving consumers an average of $145 per month in auto payments. Through a best-in-class process and strategic partnerships with lenders nationwide, iLending offers terms consumers can’t find on their own. iLending exists to improve financial life by reducing burdens and improving peace of mind.


CONTACT: Renee Brown iLending 303.708.2892 [email protected]
Previous HDFC Bank News: Hdfc Bank Loan Portfolio Grows 21% to ₹13.7 Crore | India Business News
Next Leading housing lender HDFC merges with HDFC Bank, shares soar